Saturday, December 28, 2019

Business Analytics Assignment - Free Essay Example

Sample details Pages: 10 Words: 2864 Downloads: 7 Date added: 2017/06/26 Category Business Essay Type Research paper Level High school Did you like this example? Business Analytics Assignment Introduction A study conducted by IBM revealed that companies who drive analytics tend to do have about 33% more revenue growth and 32% more return on capital invested. The study conducted in 2010 with 1900 CFOà ¢Ã¢â€š ¬Ã¢â€ž ¢s also revealed that respondents decided to use analytics to understand not related correlation between information which cannot be detected manually and it is an absolute necessity that a company have business analytics as one of their top priority (2009 Global Study of 2,500 CIOà ¢Ã¢â€š ¬Ã¢â€ž ¢s). (IBM, 2010) Big Data is the next big break in data warehousing and business analytics. (Minelli, Chambers, Dhiraj (2013) Companies have immense data being produced every day by the company. Keeping a track of all this data to build the business is definitely not an easy task; knowing what a customer needs and striving to fulfill their demands and knowing how to manage the internal functioning of the company; and thus the need for business analytics is felt. A solution of skills, technology and action business analytics studies any given data through statistical and operations analysis, It is the addition of business and technology. Therefore we can conclude business analytics is à ¢Ã¢â€š ¬Ã‹Å"Business analytics means delivering the right decision support to the right people at the right time.à ¢Ã¢â€š ¬Ã¢â€ž ¢ (Laursen Thorlund, 2010) As managers one should understand how to interpret the data than manipulating it. Managers should be able to answer the question, à ¢Ã¢â€š ¬Ã‹Å"why strategy execution unravels and what to do about ità ¢Ã¢â€š ¬Ã¢â€ž ¢. Strategy is the direction and scope of an organization over the long term, which achieves advantage in a changing environment through its configuration of resources and competences with the aim of fulfilling stakeholder expectations. (Johnson, Scholes Whittington, 2005). Strategy a combination of integration of data and the pro cesses of the organization is an aspect which influences business analytics and the structure of the organization. (Shanks Sharma 2011) The crisis today is the information received is not clearly interpreted and that how strategy is not clearly understood by the managers. According to Donald Sull, à ¢Ã¢â€š ¬Ã‹Å"Managerà ¢Ã¢â€š ¬Ã¢â€ž ¢s today measure communication to the number of meetings held or the number of emails and text sent; instead they should focus more on how to structure and lead discussion.à ¢Ã¢â€š ¬Ã¢â€ž ¢ (Sull, 2015) Neglecting the drivers of effectiveness: decision rights and information flow is where organizations fail to succeed in implementing. (Neilson, Martin Powers 2008) Strategy is a picture drafted to run the organization. It is a short term process to handle companyà ¢Ã¢â€š ¬Ã¢â€ž ¢s issues and simultaneously create a competitive advantage in the market. Therefore the need to understand information at a strategic level is a necessity as this influences the development of a strategic process. The inter action between Business Analytics and strategy can be depicted with the help of the four strategic scenarios. These scenarios help an organization understand where their company stands and if they have made the maximum use of business analytics. The four scenarios being: (Laursen Thorlund, 2010) Scenario 1: Separate- No formal link between strategy and BA. Scenario 2: Coordinated- BA supports strategy at functional level. Scenario 3: Dialogue- Dialogue between strategy and the BA functions. Scenario 4: Holistic- Information as a strategic resource. (Laursen Thorlund, 2010) Main body Being an analytical organization is not easy. Organizations face a immense obstacles like the growth of information, an expected increase of 40 à ¢Ã¢â€š ¬Ã¢â‚¬Å" 50% annual growth in the volume of data generated (McHugh, 2012), , The nature of data (structured or unstructured), quality of data, the organizational c ulture. The business analytics framework is built to understand and interpret this data and thus help in the strategy development process. In brief business analytics framework gives the organization an overall idea (systematic evaluation of data) of the information collected on the company and the market they work in. it consists of data integration, analytics, reporting and business solutions.(Panjwani, 2010) Analysis of the data helps in strategy development to mark the performance of the organization. Just analyzing the data and interpreting them to understand if it is accurate and timely would not do the real work. Managers at the strategic level need to make sure action are taken and implemented to overcome the issues. This section will look at the integration between strategy and business analytics under four scenarios as shown in the diagram. (Laursen Thorlund, 2010) Scenario 1 à ¢Ã¢â€š ¬Ã¢â‚¬Å" No formal link between Strategy and Business Analytics. W hen strategy is implemented in this type of organization, they generally tend to overlook the in-depth information received and instead defines target which are measurable (ex. Sales target) along with its support functions without which the organization would fail to overcome its market obstacles. (Laursen Thorlund, 2010) While implementing the strategy, analytics may be used to analyze the progress and achievement of each set of target. In this scenario the feedback is not sent to the strategic level as it reports are analyzed by individual departments. Since the strategic level does not review the analysis so as to come up with a strategy for the betterment of the organization the information does not get processed further. Thereby concluding, in this scenario the degree of intelligence and degree of competition is very low. (Laursen Thorlund, 2010) This scenario is mostly seen in practice in small independent firms like hair dressing salons. In these types of organizations each department has its own strategy and often ends the analysis after receiving the reports on how many, how often and where (ad-hoc basis). This absence of link is noticed since adequate resources and where capital technological investment cannot be allocated in the business. The data received just used to answer material question as mentioned above. (Laursen Thorlund, 2010) When working under this scenario the company will have to be efficient when implementing the strategy, this is because the information received is not strategically analyzed and thus remains inconsistent and unrelated to the other departments of the company which leads to problems in future when the company decided to expand. In a hair dressing salon each employee is seen to undertake different duties varying from styling to cutting to a separate individual managing the finance. In this setting it is clearly seen that there is no interaction between the departments. The individual managing the finance w ould only restrain herself to that particular work and so goes for the other employees working in different department. Each employee handles different number of customers on a daily basis. Their aim is to achieve a certain level of target for each day thus proving the strategy developed in this scenario is short term and there is no link between the strategy and Business Analytics. This strategy implemented by the organization may later obstruct the business from expanding. When a business expands integration of information and an understanding should be developed strategically and implemented. Scenario 2 à ¢Ã¢â€š ¬Ã¢â‚¬Å" Business Analytics Supports Strategy at Functional Level Also known as à ¢Ã¢â€š ¬Ã‹Å"adapted information strategyà ¢Ã¢â€š ¬Ã¢â€ž ¢ (Laursen Thorlund, 2010) the scenario produces reports and supports individual department. It is an interaction with no back flow. The strategic level is who develops the strategy; it is carried out by the functional level later for implementation. the functional level develops sub strategies to meet the main goals stated by the top level management. Thus, information at a strategic level should be understood centrally with regard to the strategic development process. Business analysis monitors individual performance and reports to the department. This information is not passed on to the strategic level. Every department has its own business strategy which is backed by its business analysis to analyze if the targets listed have been met; this is through the technique SMART. SMART technique helps guide employees and keeps track of the goals and targets of the organization. The organization when working under this scenario should have a clear idea on their targets and goals. If not clearly defined they are prone to travel off track resulting in letdown of meeting requirements as stated. (Laursen Thorlund, 2010) The most suitable example for this scenario would be a bank. A bank is known to have many divisions / departments like deposit operations, electronic banking, investment banking, etc. each of these departments have their own business strategy. The supervisors for each of these departments study the data after conducting a business analysis. The outcome is then measured through the technique SMART. S à ¢Ã¢â€š ¬Ã¢â‚¬Å" Specific: Each of the department should have their targets specific and clearly set/defined. This is to be clear on what the department wants to achieve. Having a clearly defined goal will help guide employees thus pushing them to meet the goals. Targets can be in numbers or also can be asked to be in coordination with the other departments. M à ¢Ã¢â€š ¬Ã¢â‚¬Å" Measurable: Targets should be measurable that is when analyzing the information the supervisor should be able to measure the output to know if the stated targets have been met. If targets are stated in numbers, ex. 20% in life insurance policy scheme, it helps achieve target fast er as it is clear. A à ¢Ã¢â€š ¬Ã¢â‚¬Å" Agreed: The targets stated should be accepted by the organization and the department. If any objections the strategy must be reconsidered. If not reconsidered there are chances the employees fail to given in their 100%. If agreed upon it also means the organizations has someone to take up the responsibility of the targets set. R Realistic: goals set should be realistic. Often targets stated tend to face a downfall without even position a chance on meeting success. T Time Bound: targets must be set with a time frame. If no time frame employees tend to have a laid back attitude towards the targets. It is also necessary to have a time bound as it helps in reduction of costs and helps in increase of customer loyalty. Ex. Winter clothes if not sold during winter the company would not gain any profit as they lost out on their customers. Scenario 3 à ¢Ã¢â€š ¬Ã¢â‚¬Å" Dialogue between Strategy and Business Analytics Functions In order to get a Business Analytics function that sustains the strategy function, the organization ensures that both of them in cooperation take part in the learning loop which is assisted when the Business Analytics function is reporting on business targets with the endeavor of improving individual departmentà ¢Ã¢â€š ¬Ã¢â€ž ¢s performance as well as the strategies. This scenario primarily relies on the existence of data warehouse and Business Analytics function to amass and make use of this data, further, being exemplified by an incessant dialogue between the strategy and Business Analytics functions. Additionally, the reporting methods have been given distinguished names, illustrated as scorecards and customer profitability etc. (Laursen Thorlund, 2010) This section concerns information regarding scorecards and Business Performance Management (BPM) solutions which start from a three stage strategy, commencing from benchmarking and relying on analyses the strategy is finally modified. This adaptation along with the capability to deliver pertinent information is the eminence for the Business Analytics function. While delivering the reports, which explain if individual departments are meeting their Key Performance Indicators (KPIs), any deviation between targets and achievements will lead to an action being taken. Hence there will always be feedback between these two keeping the process solemn. The recognition of the alleged à ¢Ã¢â€š ¬Ã‹Å"critical success factorsà ¢Ã¢â€š ¬Ã¢â€ž ¢ corroborates the performance of coordination. (Laursen Thorlund, 2010) The advancement of the strategy is measured on an enduring basis and analyses is done to derive learning which in turn is used to improve the business processes thus known as optimization. Besides, this learning can add to generate learning in terms of strategy for the later iteration. On another note, à ¢Ã¢â€š ¬Ã…“balanced scorecardà ¢Ã¢â€š ¬Ã‚  is a substitute means of operationalizing strategic feedback pro cesses. The internal processes are linked with the development of business. The basis of devising of these requirements in relation with the implementation of a new strategy is the method developed by Kaplan and Norton. (Laursen Thorlund, 2010) British Airways aims to be the worldà ¢Ã¢â€š ¬Ã¢â€ž ¢s leading premium airline (British Airways, 2009). They in 2009 launched a 5 goal plan for the three years. One such program was Compete 2012 where their aim was to keep the spirits alive of the Olympic game. They had to set themselves apart from other airlines to be noticed. Along with this aim they believed to be socially responsible and give back to nature. Their strategic aims were colleagues, customers, performance, excellence, partnership. (British Airways, 2010) Having a clear strategy and implementing it accordingly like the British Airways will help companies help monitor what went wrong, how and why and thus will be able to rectify those errors to prevent further loss due t o the same mistake. British Airway was clear on their goals and their implementation strategy. This helped them analyze their performance in the market and thus act wisely while developing a new strategy in the coming year. (Laursen Thorlund, 2010) Scenario 4 à ¢Ã¢â€š ¬Ã¢â‚¬Å" Information as a Strategic Resource This scenario represents information regarding strategic resource. Market strengths and weaknesses are used to distinguish such ventures which are principally concerning people competencies requisite for the strategy development procedure. A characteristic example would be Amazon.com, where individual customers receive offers after their requirements and purchases are processed. This distinguishing factor makes amazaon.com distinct from other online book shops. This concept of customizing services to local conditions is becoming popular among other retail chains too. Moreover manufacturers are provided with the vital information from the shops with regards to p roduct development, this constitutes to the promotion in the right places. (Laursen Thorlund, 2010) Some definite elements of strategy can be looked upon to distinguish information based strategies. The use of information as a strategic asset will help the organization gain a competitive advantage in the market when analyzed the information procured with the help of business analytics. Information as a strategic asset on culture will scan through the data and identify where the company can gain advantage in the market resulting in a process either top-down that is from the top level management to the bottom level or vice-versa. If the information benefits one department it will be taken as a base to develop the next strategy and thus be implemented within the organization. (Laursen Thorlund, 2010) After the monitoring process the company can use business analytics to understand their deviations and the market along with its competitors and draft a new strategy for the next yea r. The information from the previous year will help the company to analyze where the problem was, what actions are needed to rectify them, why is it happening, what would happen to the company if these trends continue and what will happen in future, gaining a high degree of integration and high degree of competitiveness. Conclusion Therefore à ¢Ã¢â€š ¬Ã‹Å"Information at a strategic level must be understood centrally in connection with the strategy development process and throughout the organization where implementation is carried out.à ¢Ã¢â€š ¬Ã¢â€ž ¢ (Laursen Thorlund, 2010) In this essay various levels of business integration were studied. It is important to understand that each none of these scenarios are better than the other. Organizations strategy, competitiveness in the market, its internal competencies and technological depends on which integrations the company/organization choose. The first scenario was no integration that is no link between strategy and bu siness analytics. This type of integration is usually adopted by small firms like hair dressing salons. This works on a pure ad-hoc basis where only the material questions are just answered and this is if Business Analytics actually exist in the company. In a banks each department, often objectives are specified. This leads us to the second scenario that is Business Analytics supports strategy at functional level. This scenario is relative to business strategy. Information here is not passed to the strategic environment. Dialogue between Strategy and Business Analytics Functions, this scenario is formal in nature. References British Airways. (2009). Annual reports and Accounts. Retrieved March 26, 2015, from https://www.britishairways.com/cms/global/microsites/ba_reports0809/pdfs/Strategy.pdf British Airways. (2010). Annual Reports and Accounts. Retrieved March 27,2015, fromhttps://www.britishairways.com/cms/global/microsites/ba_reports0910/pdfs/Strategy.pdf IBM. ( 2010). Information and Business Analytics Factsheet. Retrieved on March 25, 2015, from file:///C:/Users/Sethu/Downloads/2010%20IBM%20IOD%20EMEA_Factsheet.pdf Johnson, G., Scholes, K., Whittington, R., (2005). Exploring Corporate Strategy. (7th ed.) Retrieved from https://www.scup.org/asset/66171/johnson-exploringcorporate Laursen Gert. H.N. Thorlund J., (2010). Business analytics for managers: Taking Business Intelligence Beyond Reporting. Retreived from https://site.ebrary.com/lib/swansea/reader.action?docID=10399044 McHugh, H. (2012). 12 Big Facts of Big Data. Retrieved March 27 2015, from https://blog.kurtosys.com/12-big-facts-about-big-data/ Minelli, M., Chambers, M., Dhiraj, A. (2013). Big Data, Big Analytics: Emerging Business Intelligence and Analytic Trends for Todays Businesses. https://site.ebrary.com/lib/swansea/reader.action?docID=10643071 Neilson, G., Martin, K., Powers, E. (2008). Secrets of successful Strategy Execution. Retrieved March 26, 2015, fr om https://hbr.org/2008/06/the-secrets-to-successful-strategy-execution Panjwani, A. (2010). Strategic Imperatives of business Analytics. Retrieved March 27,2015, from https://www.slideshare.net/sasindia/strategic-imperatives-of-business-analytics?qid=e0f9e20e-ccb3-42f9-b16b-8d512939acb5v=qf1b=from_search=9 Shanks, G., Sharma, R. (2011). Creating value from business analytics systems: the impact of strategy. 15th Pacific Asia Conference on Information Systems: Quality Research in Pacific, PACIS 2011 (pp. 1-12). https://ro.uow.edu.au/cgi/viewcontent.cgi?article=11153context=infopapers Sull, D. (2015). Why So Few Managers Understand Their Companys Strategy. Retrieved March 23, 2015, from https://hbr.org/video/4013635003001/why-so-few-managers-understand-their-companys-strategy Don’t waste time! Our writers will create an original "Business Analytics Assignment" essay for you Create order

Friday, December 20, 2019

A Research Study On Genetic Engineering Essay - 1403 Words

Genetic engineering is a straight use of an organism s genome by the use of biotechnology. New DNA may be inserted into the host genome by first and copying the genetic material of interest by the use molecular emulating methods to create a DNA order, or by producing the DNA, and then injecting this concept into the host organism. I think in the future 50 years, the use of hormones can enable the production of higher quality carcasses, and increases the rate of muscle development (Bruce, D., Bruce, A., 2014). Use of hormones increases the growth rate of higher-level multi-cellar organisms. Also, the ten key genetic engineering concept, I learned in this class which are: 1 Amino Acids Amino acid involves the organic compounds that are made of hydrogen, carbon, nitrogen and oxygen and in some circumstances, sulfur joined in typical formations. The sequences of amino acids structure proteins. Approximately 500 amino acids are identified even though 20 only appear in the genetic code and might be categorized in several ways. They may be classified according to the central structural useful groups parts as alpha- (ÃŽ ±-), gamma- (ÃŽ ³-), beta- (ÃŽ ²-) or delta- (ÃŽ ´-) amino acids. The other categories transmit to pH level, polarity and side-chain group form included aromatic, acyclic, aliphatic, containing sulfur or hydroxyl. In proteins, amino acids encompass the second-largest constituent of cells as well as other tissues. SeparateShow MoreRelatedA Research Study On Genetic Engineering1042 Words   |  5 PagesGenetic engineering is using molecular biology methods to modify the genetic information of an organism. Its aims include learning about the biology of a n organism and generating new or improved commercial products. Plant biotechnology is manipulating plants specifically to improve agricultural needs. GMOs or genetically modified organisms are organisms modified by genetic engineering to express desirable traits. DNA fragments containing said desirable traits and a means of introducing the DNA toRead MoreA Research Study On Genetic Engineering1735 Words   |  7 Pages Genetic Engineering is a fairly new science field that is used to change the genes that can be located inside of a cell, but it brings many problems along with it. Genes give an individual or species a certain set of traits that can determine its appearance on the inside and outside. The genes can be moved between same or even different types of species. This can completely change an organism’s looks or even allow the scientists to create a whole new type of animal. The animal would then beRead MoreAre Studies in Genetic Engineering and Stem Cell Research Beneficial?1637 Words   |  7 Pagesbasic as a cell phone. One of the most unacknowledged yet productive methods that has become a possibility and surpasses our expectations is the process of genetic engineering and stem cell research. These studies have proven to be a beneficial part to the way people could live and how they could approach life-threatening diseases. When similar studies are first discussed and publicized they appear to not only be impossible but immoral, similar to Victor Frankenstein and what he accomplished; giving lifeRead MoreGenetic Engineering : The Field Of Biomedical Research1710 Words   |  7 PagesGenetic engineering is the latest experimental practice used in the world of biomedical research. This practice refers to humans modifying an animals’ genetic component in order to express a particular trait (Dale et al). The scientific community calls the animals produced by this practice as transgenic animals in order to distinguish between its wild type relative. This innovative technology paved ways for medical breakthroughs, along with the expansion of human understanding towards the mechanismsRead MoreGene Sequencing : Genes And Genes1596 Words   |  7 Pages â€Å"That which we call a rose by any other name would smell as sweet† (Shakespeare, 55), and the reason why is found in the rose’s genome. â€Å"Simply put, it [a genome] is the order in which the letters of the genetic alphabet are arranged along the chromosomal DNA strands. . . .† (Richards and Hawley, 279). Genomes are responsible for the structure, organization, and mechanics of organisms. Due to the precedence DNA has over life, scientists have, for decades, worked to uncover the mysteries found withinRead MoreApplication Of Genetic Engineering On The World1606 Words   |  7 PagesApplication of Genetic Engineering on Taro Adam Mohamed 10/23/2015 Introduction The field of genetic engineering is very promising, pertaining to the future of agriculture around the world. Research in this area is allowing for more and more improvements to the various aspects of a crop such as yield, visual quality, taste, nutritional value, disease immunity, and cold resistance, as well as many other benefits. A further understanding of both the genetics of crops and how to influenceRead MoreGenetically Modified Organisms And The Health Of The Population1177 Words   |  5 PagesGenetic engineering (GE) is the process of modifying organisms, usually to perfect them in some way. This process involves the changing of gene sequences in an organism by inserting different genes from two or more species into the chromosome of the organism being modified (Genetically Modified Food). GE is used in a wide variety of organisms including plants, animals, and, crops. The purpose of using these techniques in crops is to improve the quality of them. GE can yield mult iple benefitsRead MoreThe Issues Of Gene Technology867 Words   |  4 Pages Legislation mainly focuses on HIPAA and the Genetic Information Nondiscrimination Act (GINA). They protect information and prohibit genetic discrimination in health insurance and employment, respectively (â€Å"Genetic Discrimination†). The flaw in legislation is that it doesn’t apply to the nation as a whole. I would revise the GINA to get it to be a federal law and apply to everyone. Introduction Gene technology relates to gene expression, genetic variation, and modifying genes to new hosts. ScientistsRead MoreThe Benefits of Genetic Engineering Essay1108 Words   |  5 Pages The engineering of deoxyribonucleic acid (DNA) is entirely new, yet genetics, as a field of science, has fascinated mankind for over 2,000 years. Man has always tried to bend nature around his will through selective breeding and other forms of practical genetics. Today, scientists have a greater understanding of genetics and its role in living organisms. Unfortunately, some people are trying to stop further studies in genetics, but the research being conducted today will serve to better mankindRead MoreUnit Title: Biochemistry Of Nucleic Acids.(A.C. 5.1 And1583 Words   |  7 Pagesis made up of trillions of cells and each cell has a nucleus, filled inside with chromosomes made of a long string of DNA (deoxyribonucleic acid) wrapped around a special protein called histone (American cancer society 2014). According to Cancer Research UK (2014) DNA by itself is made up of thousands of genes, which are a coded message that tell the cell how to behave and divide. As such if the signals are missing, cells replicate excessively and mutate, forming a tumour, and later, a primary cancer

Wednesday, December 11, 2019

A Study on the Influence of No Approved Therapeutic Claims free essay sample

Rosanni Recreo Sarile Chair, Communication Arts Department Emmanuel F. Calairo, PhD Dean, College of Liberal Arts Abstract De La Salle University- Dasmarinas Dasmarinas, Cavite Title: Influence of No Approved Therapeutic Claims in Dietary Supplements on the Buying Behavior of the Customers of Mercury Drug Branches in Dasmarinas, Cavite. Authors: Cervantes, April E. Vergara, Anna Lou C. , Vidamo, Margielyn L. Degree: AB Communication Date started: February 1 1, 2010 Objectives of the Study Statement of the Problem General Problem Statement: To determine the influence of No Approved Therapeutic Claims in dietary supplements on the buying behavior of the customers of Mercury Drug branches in Specific Problem Statements: Dasmarihas, Cavite. 1 . What is the level of awareness of the customers of Mercury Drug branches in Dasmarihas, Cavite to No Approved Therapeutic Claims? 2. How well do the customers of Mercury Drug branches in Dasmarihas, Cavite understand he No Approved Therapeutic Claims? 3. How does No Approved Therapeutic Claims affect the buying decision of the customers of Mercury Drug branches in Dasmarinas, Cavite in terms of their: 3. We will write a custom essay sample on A Study on the Influence of No Approved Therapeutic Claims or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page a Buying with conviction, 3. b Buying with hesitation, 3. c Postponement in buying, and 3. d Not buying at all? 4. How frequent do the customers of Mercury Drug branches in Dasmarinas, Cavite buy dietary supplements? Scope and Coverage This study focused on the influence of No Approved Therapeutic Claims in dietary Dasmarinas, Cavite. The respondents of the study were restricted to the customers of Mercury Drug branches located only in Dasmarihas, Cavite. It did not include other consumers buying from other pharmacies or drug stores situated in Dasmarihas, Cavite. The study only focused on dietary supplements and not on the other types of supplements in the market. It concentrated only on the buying behavior of the customers of Mercury Drug branches in Dasmarinas, Cavite. It did not concern the other types of behavior and the effect of dietary supplements to the respondents health. The study centred only on the packaging of dietary supplements that has the disclaimer No Approved Therapeutic Claims. Methodology The researchers used descriptive research to obtain information related to the study. It used survey questionnaire as an instrument to get information needed in the study. The researchers conducted and distributed surveys questionnaires using 100 Statistical Boundary as a sampling technique to the customers of different Mercury Drug Branches in Dasmarinas, Cavite_34 respondents in Robinsons Pala- Pala Branch, 33 respondents in Dasmarinas Aguinaldo Highway Branch, and 33 respondents Paliparan, Dasmarihas Branch. The researchers used the Percentage Distribution formula to determine the data of the survey: The formula for he computation of percentage distribution is [pic] The second formula helped in determining the mean of the data. That is the weighted mean. [pic] With the aid of a statistician, the researchers got the results of the survey of the study. From the results, the proponents based the conclusion of the study. Major Findings Based on the result of the survey, it shows that most of the respondents are aware of No Approved Therapeutic Claims. They understand its meaning and it also affects their decision of buying dietary supplements. Therefore, they agree that they are hesitant to buy dietary supplements. Their opinion is neutral when asked about their determination to buy dietary supplements. They agreed that No Approved Therapeutic Claims has an effect to their buying decision. For the topic, frequency of buying dietary supplements, most of the respondents answered that they do not buy dietary supplements followed by they buy it once a month. Conclusion: 1 . No Approved Therapeutic Claims has an influence on the buying behavior because most of the customers are aware of the disclaimer and they understand its 2. They also agreed that it affects their buying decision. It was found out meaning. hat the customers conviction to buy is only on neutral. They agreed that they are hesitant to buy dietary supplements with the disclaimer. They also agreed that they postpone buying dietary supplements and a great percentage agreed that they do not buy at all after seeing the disclaimer. 3. Moreover, most of the customers do not buy dietary supplements. Recommendations: 1 . This study should be used as a source of information for Advertising and Marketing students because of the data presented are related to the course. . Future researchers can include different media tools as they are usually used in dvertising and it is also important to have the profile of the respondents to know its relation to the influence of the disclaimer No Approved Therapeutic Claims. 3. Advertising agencies must have strategies to convince the customers to buy the products since, disclaimer influences the buying behavior of t he customers. List of Figures: 1. Figure 1. The conceptual Paradigm of the Study 2. Table 1 . The awareness of No Approved Therapeutic Claims indicated on the dietary supplements 3. Table 2.

Wednesday, December 4, 2019

Information Systems Implementation Essay Example For Students

Information Systems Implementation Essay Company provides auto insurance coverage for licensed drivers in the state ofIndiana. The companys headquarter is located in the city of Speedway where ithas two strategic business units located at the cities of Waterloo and Corydon. In all, BWAIC employs approximately 150 people with internal departmentsconsisting of the Policy, Claims, Payroll, Personnel, and Insurance Agents. Currently, BWAIC insures 50,000 policyholders statewide. Last year, BWAICsnet profit was $875,000. With certain state regulations, along with relatedsocioeconomic impacts, the company expects an increase of new policies tounderwrite. Accordingly, BWAIC is interested in positioning itself in the marketwhere: 1) Internal exchange of information is efficient, 2) It improves itsCustomer Service, 3) Share information with external business contacts. PROJECTOBJECTIVE To stimulate a vision within the company of leading the market incustomer service through an efficient information system and to utilize the mostcurrent technologies at lowest possible cost. EXPECTED BENEFITS Internal: Animproved information process where business applications provide intelligentsolutions, secured data, and improved communication exchange between units andoffices. External: To provide an advantage over the market where theinteractions between the company and its external business environment producescustomer s atisfaction. Accordingly, this will have a positive impact on customerservice where efficiency on the point of contact, through the lifetime of thepolicy, is evident. SYSTEMS PROFILE Currently, BWAICs network setup doesntprovide an efficient exchange of information between its key departments. Eachdepartment utilizes their own business transaction system within a mainframeenvironment. This input-output process performs the processing of their businesstransactions. The departments: Policy, Claims, Personnel, Payroll, Legal andInsurance Agents, have varying application needs. Likewise, they share a commoninterest to achieve the best customer service possible. The Policydepartment has users that perform the administrative and technical type of workas it relates to underwriting insurance policies. The Claims department hasusers that perform calculations for the reserves of claims. They review thepotential liability costs involve in customers claims. The Legal departmentrelies heavily on an efficient exchange of information. The Personnel, Policyand Legal are information oriented departments. Claims and Payroll, on the otherhand, relies heavily on accurate calculations of fiscal data. It is reportedthat the current databank is reaching its capacity. The current system is alsoinhibiting their customer service where the turnaround to process a claim takesabout 90 days. The strategic locations of the Business units also contribute tothe problems of the current system. The mainframe system negatively impacts thecompanys ability to reach out to their customers. The Insurance Agents arelimited to the office in terms of processing new clients. Under the mainframesystem, the structure of the database is costly to maintain and support. Also,it limits the companys ability to intelligently process their information andexchange them with their external business environment. RECOMMENDED SOLUTIONSThere are a variety of systems available in todays market. Costs will dependon the companys desire on long-term solutions. In todays informationenvironment BWAIC needs to position itself to compete with other insurance firmswith an advantage of having the best technological tools. An efficient systemwill produce satisfied customers and intelligent employees. This change ininformation culture will allow the company to utilize their resources moreefficiently where performance reports and external data help the managers makeintelligent business decisions. It is without reservations that I recommend thefollowing solutions for the BWAIC: Network Planning of the backbone and thenetwork foundation is vital to the success of this project. It is recommendedthat a Client/Server network is implemented through a TCP/IP protocol. Eachoffices will operate as Local Area Network (LAN) connected together as a WideArea Network (WAN). Each office and users will have the ability to exchangeinformation instantaneously. This configuration will produce the best andsecured environment fo r which powerful machines (Server) produce and process theinformation to the users (Client) of the information. The backbone (Bandwidth)have to support the type of data that will travel between the offices andthrough the customers. Each department will utilize their own groupware thatwill process their information. This information system will be accessible viaremote access to allow mobility and flexibility for managers to strategicallyposition their resources and staff. To supplement this, it is recommended thatan Intranet is put in place so as to allow information to external businesscontacts and customers via Extranet. The Intranet solution will also be themethod that will enable E-Commerce activity and gain a market advantageConversion of the database to a Relational Database .u4aafcac6caf62e0251d1b641ce5c7e4f , .u4aafcac6caf62e0251d1b641ce5c7e4f .postImageUrl , .u4aafcac6caf62e0251d1b641ce5c7e4f .centered-text-area { min-height: 80px; position: relative; } .u4aafcac6caf62e0251d1b641ce5c7e4f , .u4aafcac6caf62e0251d1b641ce5c7e4f:hover , .u4aafcac6caf62e0251d1b641ce5c7e4f:visited , .u4aafcac6caf62e0251d1b641ce5c7e4f:active { border:0!important; } .u4aafcac6caf62e0251d1b641ce5c7e4f .clearfix:after { content: ""; display: table; clear: both; } .u4aafcac6caf62e0251d1b641ce5c7e4f { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .u4aafcac6caf62e0251d1b641ce5c7e4f:active , .u4aafcac6caf62e0251d1b641ce5c7e4f:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .u4aafcac6caf62e0251d1b641ce5c7e4f .centered-text-area { width: 100%; position: relative ; } .u4aafcac6caf62e0251d1b641ce5c7e4f .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .u4aafcac6caf62e0251d1b641ce5c7e4f .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .u4aafcac6caf62e0251d1b641ce5c7e4f .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .u4aafcac6caf62e0251d1b641ce5c7e4f:hover .ctaButton { background-color: #34495E!important; } .u4aafcac6caf62e0251d1b641ce5c7e4f .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .u4aafcac6caf62e0251d1b641ce5c7e4f .u4aafcac6caf62e0251d1b641ce5c7e4f-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .u4aafcac6caf62e0251d1b641ce5c7e4f:after { content: ""; display: block; clear: both; } READ: Why Censorship is bad Essay

Thursday, November 28, 2019

Shikata Ga-Nai; It Cant Be Helped Essays - , Term Papers

Shikata Ga-Nai; It Can't Be Helped Shikata Ga-nai; It Can't Be Helped Welcome to August 6, 1945. In a final attempt to end World War II, the United States of America drops the first atomic bomb on Hiroshima, a major industrial and military center. Temperatures are more sweltering than the surface of the sun. Light is resplendent. Air is thick and heavy with an enveloping radiation. John Hershey informs us of the experiences of six people that survived the planets first nuclear explosion in Hiroshima. Hiroshima begins by characterizing the situations of the six individuals just before and at the moment of the explosion that changed history. The book first introduces Miss Toshiko Sasaki, a personnel clerk in the East Asia Tin works, who had just turned to chat with her friend during a rest from work. Next, Dr. Masakazu Fujii, a doctor at a private hospital, was introduced as relaxing on his clinics porch and reading the daily newspaper, a stones throw away from a calm river. At the same time, Mrs. Hatsuyo Nakamura was watching her next door neighbor, who was making way for a larger fire escape route, through her kitchen window. Fr. Wilhelm Kleinsorge, a German priest, was lying on a couch in his room reading a magazine, corresponding with the actions of Dr. Terufumi Sasaki, a surgeon who was walking down a hospital corridor carrying blood specimens. Finally, Rev. Mr. Kiyoshi Tanimoto, the pastor of the Hiroshima Methodist Church, was in the process of tiredly moving the belongings of his house of worship. Unbeknownst to these innocent civilians as they were carrying out their daily tasks, a plane called the Enola Gay silently passed unnoticed overhead and quietly dropped the worlds deadliest bomb that altered the future. A noiseless flash of light was the only warning they received, a split-second which gave them just enough time to turn their heads. The bomb detonated at ground zero, and in seconds, hell unlike any other kind unraveled. Miss Sasaki was knocked unconscious when her bookcase, due to the impact of the blast, trampled her to the ground. She lay trapped, as the bookcase had fallen on and crushed her leg, leaving her crippled. In the years to follow, she learns to overcome this disability and enters a house of Catholic nuns. She spends a great deal of her life aiding orphaned children. Dr. Fujii was thrown like a rag doll into the nearby river, surviving with only two pieces of wood holding his head above water level. Although he later centers thi ngs on himself, he is not completely unsympathetic to those around him. His once erect hospital stood in ruins, but he eventually recovered both his health and fortune, continuing to live comfortably as a doctor. Mrs. Nakamura was trapped under the debris of her household items, virtually scratchless. She at once began searching for her daughter, the youngest of three, whose screams she heard audibly. No signs are given that her other two children, a son and a daughter, are alive, but she finds them amongst the rubble. She suffers mildly from the effects of the radiation, but is constant in helping others even through the worst, leaving her four decades later a still-active citizen. Father Wilhelm Kleinsorge fell to the ground, thinking the bomb had fallen directly on him, ending up dazed and in his vegetable garden. His immediate actions are to help the wounded, though he has no realization of what actually occurred. He incurs only small cuts in the blast, but suffers devitalizing effects of the radiation. After several more years, he seeks Japanese citizenship and adopts the Japanese name of Fr. Makoto Takakura. Dr. Sasaki, bent at time of impact, was not hurt. In fact, he remained the only uninjured doctor in the hospital. He went long periods of time without sleep, and without his own glasses, in order to give ample attention to the bombardment of injured fleeing to his hospital. He treats thousands of victims and eventually starts his own clinic outside of Hiroshima, where he prospers greatly. Largely unhurt, Rev. Mr. Kiyoshi assumed a bomb had fallen on the house immediately next to him, for pieces of that house showered on him. He

Sunday, November 24, 2019

Cultural Exchange via trade in the sixteenth century

Cultural Exchange via trade in the sixteenth century Cultural exchange refers to the exchange of values, ideologies, beliefs and interests between two or more ethnic groups. Cultural exchange is inevitable in any circumstance that involves human interaction.Advertising We will write a custom annotated bibliography sample on Cultural Exchange via trade in the sixteenth century specifically for you for only $16.05 $11/page Learn More De Vries (1979) argues that, in the sixteenth century, which is also termed as the golden age, the human activity that people consider having played the biggest part in enhancing cultural exchange is trade (p.12). This happened through the human contacts that people had established in the leading trade routes in the sixteenth century. This paper, therefore, keenly examines the activities of the principal trade routes in the sixteenth century and the cultural exchange that took place. The trade routes provide an unduobtable evidence of human achievement in an effort to expand and cha nge for the better. Regardless of the commodities of a given trade route, there were traces of the cultural interactions that people had left even years after the trade network declined (Bentley et al., 2008, p.17). The main trade routes that were in existence in the 16th century include the Tran-Saharan gold trade network that linked the north and western African to Europe and Asia. This trade route majorly involved itself in the trading of gold, which was mainly from West Africa. Cultural beliefs introduced by the interactions that arose from this trade include the exchange of religious beliefs. This is evident based on the spread of Islam. Traders mostly from Arabic countries utilized the opportunity that they encountered to spread their religious faith to the people with whom they traded (Sanders et al., 2006, p.26). People also exchanged cultural values in bulk during trading activities in the sixteenth century. They embedded some of these values in the religious faith transfer ring others through other means. For instance, certain communities influenced the manner in which other communities they traded with conducted their rituals, as well as how they generally behaved. For instance, the communities to whom the Islam religion was in touch with adopted the life styles of the Arabs (Van Tielhof, 2002, p.39). Henceforth, they conducted marriages and other cultural celebrations according to the Islamic values. Other prominent trade routes were the spice routes that majorly connected Europe with Asia and Africa. The commodities that people traded included exotic spices majorly from Asian civilizations and North Africa. These trade routes necessitated the spread of art and other cultural artifacts.Advertising Looking for annotated bibliography on history? Let's see if we can help you! Get your first paper with 15% OFF Learn More ome of these artifacts were used as a medium of exchange between the traders while others were items of trade. In these trade routes also, the desire to communicate while trading led to the development of languages such as Mandarin Chinese and Swahili (Pirenne, 2006, p.72). The later acted as a trading language, which incorporated African words with clear Arabic words to make the trading activities more effective. With this development also came the birth of the Swahili culture, which drew aspects from both the Arabic culture and the East African culture. The Silk Road is another extremely influential trade route that contributed to the exchange of cultural values in the sixteenth century. The trade route exists even today even though it has suffered political instability experienced in some countries along the route. The commodities of this trade route included artifacts, slaves, minerals and salt (Clark, 1999, p.45). However, this trade route was not extremely active in the sixteenth century considering that it had reached its apex during the Tang Dynasty in the 8th century. Buddhism spre ad because of this trade through either written or oral works. There was also an evident exchange of Ideologies between the communities that existed during the time of this trading activity. The principal trading activity that people considered having contributed immensely to cultural exchange was the Middle Passage also known as the Atlantic slave trade. This trade route connected the west coast of Africa to the Americas and Europe (Aksel, 1941, p.97). The leading commodity involved in this trade was slaves. Millions of Africans had to abandon their cultures by force following the introduction of new ways of living in America, the Caribbean islands and in Europe where they were then slaves working in plantations and homes. Cultural aspects such as religious beliefs, language, art cultural beliefs among others were a result exchanged between the people who were involved in the trade. For people to agree upon the transactions, there was the need to devise a language that would facili tate the trade. The Creole English is an example of the language devised to enable the trading in the Atlantic slave trade (Aksel, 1941, p.28). Intermarriages that either came during that period or afterwards involved communities. Further, it encouraged cultural exchange.Advertising We will write a custom annotated bibliography sample on Cultural Exchange via trade in the sixteenth century specifically for you for only $16.05 $11/page Learn More By considering the manner in which traders interacted in the trade routes that existed in the sixteenth century and the nature of the circumstances during the period, it becomes clear that trade played a significant part in enhancing cultural exchange between people of diverse ethnicities. People adopted new ways of living and new religions because of the interactions they made while trading. Annotated Bibliography Aksel, C. (1941). â€Å"Dutch Trade to the Baltic about 1600.† Journal of culture, 23(1), 1-100 . The journal article describes the Dutch trade of 1600 and compares it to other major trade activities of the period. The trade activities described in this article contributed to the birth of new cultural activities that came as a way of facilitating the trade. The article is relevant in this study in that it explains how the integration of some cultural values led to the emergence of new cultures which is highlighted in the study. Bentley, J., Ziegler, H., Streets, H. (2008). Traditions and encounters: A brief global history. New York: McGraw Hill. This book gives an account of how different traditions were passed from one society to the other through human interactions. Trading activities form part of these interactions. The book is important in this study in that it portrays the ways in which different people from different ethnic entities adopted new cultures through trade encounters. Clark, S. (1999). Trade and Empire. London: Zed Books. Clark examines how trading activities in the 16th century influenced in the strengthening of existing kingdoms. The book gives details of the spread of forms of government such as democracy to different regions. The form of government and leadership ideologies as elaborated in this book are cultural aspects. This book is used is relevant in this study since it shows how cultural values passed from one society to the next via trade help build the empires.Advertising Looking for annotated bibliography on history? Let's see if we can help you! Get your first paper with 15% OFF Learn More De Vries, J, (1976). â€Å"The Economy of Europe in an Age of Crisis, 1600-1750.† Journal of Economics, 34(4), 12. The journal article analyses how the different trading activities in which European nations were involved in the 16th and 17th Century contributed to the shaping of the counties economies. Rather than the physical trading commodities, the trades enabled the exchange of ideologies in either written form or oral, which helped in the governance of the nations. The article is important in this study since it considers trade as being the major thing that necessitated these beneficial interactions Pirenne, H. (1987). â€Å"The Place of trade in the Cultural History of Medieval Europe.† Economic History Review, 2(1), 72. Pirenne Henri in this article analyses the role played by trade in the Medieval Europe. It is through trade activities that inter-marriages occurred, languages, art and religious beliefs spread. In this study, the article helps strengthening the claim that trade was among the major interactions that enhanced cultural exchange in Europe and other parts of the world. Sanders, T., Nelson, S., Morillo, S., Ellenberger, N. (2006). Encounters in world history:  Sources and themes from the global post volume one: to 1500. New York: McGraw Hill. This book gives an evaluation of how various interactions led to the spread of some cultures. One of the major ways in which people interacted as portrayed in this book was through trade. The book is important in that it shows the ways in which trade enabled the exchange of cultural values. Van Tielhof, M. (2002). The Mother of all Trades: The Baltic Grain Trade from the Late Sixteenth to the Early Nineteenth Century. Leiden: Brill. The book describes the Baltic grain trade of the sixteenth century and provides a proof why people consider it the most important trade involving the Netherlands. This trade had other added benefits such as the adoption of beneficial cultural values from othe r societies that practiced them. The book is important in this study since it helps in the understanding of how cultural values are passed through trading interactions.

Thursday, November 21, 2019

GPS Road Navigation Essay Example | Topics and Well Written Essays - 1500 words

GPS Road Navigation - Essay Example Like the Internet, it was developed by the government and was once used exclusively for military purposes only. However, its benefits had been used and made available for civilian uses and everybody had made extensive use of it these days. It is simply incredible how a proven technology can make the quantum jump from being purely military to civilian applications; today, GPS has widespread uses (McNamara 2008, p 122). I am interested in the GPS because of its extensive use of electronics and this is one of majors I will be taking up next year in my college studies. The sheer complexity of the GPS is what intrigues me and this paper is an attempt to gain further knowledge and understanding in how this magnificent technology works and the many applications in which it is used today. In essence, the global positioning system is a US-government endeavour costing it $12 billion originally to provide its military with a precise form of worldwide positioning (Trimble 2010). This space-based radio-navigation system provides accurate positioning in three-dimensional location and works in all weather conditions. The best part is that it is free (USA.gov 2010). The global positioning system has found widespread applications in all aspects of life. This means it is used in a variety of civilian uses such as in work related to farming, geology, civilian commercial aircraft, land transportation, banking services, cellular phone technology and even in the provision of emergency life-saving services. The original purpose of GPS was to provide accurate information regarding ones exact location on the high seas where there are no landmarks to provide and guide mariners on where they are and where they are going. Ancient mariners employed other methods to reckon their positions such as using the stars but this crude method only works at night and assuming weather is fine with good

Wednesday, November 20, 2019

Exchange Rate Cooperation Essay Example | Topics and Well Written Essays - 1000 words

Exchange Rate Cooperation - Essay Example On the other hand, capital mobility hypothesis explains policymakers choice of exchange rate stability and monetary policy autonomy. Additionally, they explain European Community monetary policies congregated within Bundesbanks price stability standard. However, there are weaknesses in the development of the exchange rate cooperation. The weaknesses develop from the creation and evolution of exchange rate institutions and the policymakers’ ability in stabilizing exchange rates within the institutions. In solving these problems, domestic politics concerned with models of monetary policies and bargaining power needs to be developed. Exchange rate cooperation revolves around the dynamics of neoliberal institutions and capital mobility hypothesis. It is vital for the institution and capital mobility to have proper legislative in monetary politics to enable for the stability of exchange rate cooperation. In the book, Currency of Ideas and Monetary Politics, Kathleen R. McNamara argues that neoliberal consensus theory is not a function that directly raises capital; instead, it is the product of European political leaders’ interpretations of shared ideas (Kathleen 7). Additionally, an example of monetarist paradigm and German policy is used in explaining neoliberal consensus. Kathleen uses paradigms in explaining exchange rate cooperation across the world. Moreover, Kathleen argues that international economy shapes the terrain in which politics unfold. The interpretation of the structure and ideational processes dictate crucial choices of policy content and form. The book cautions against the making of assumptions about effects of economic interdependence on political results without tracing linkages of rising trade and capital flows. This uncertainty has very crucial consequences in the politics of monetary cooperation. Uncertainty obscures the distribution of effects in differ ences of exchange rate regimes (Kathleen 8). It has the high potential of depolarizing policy process by decreasing societal pressures for specific policies and insulating policymakers from public scrutiny.

Sunday, November 17, 2019

To what extend can it be said that the 'West' won the Cold War Essay

To what extend can it be said that the 'West' won the Cold War - Essay Example Other affiliates of these regimes and several scholars have made identical claims, which are turning out to be, as emphasised by Ralph Summy & Michael Salla (1995) in their prelude, an ‘emergent orthodoxy’ (ibid, p. xv). The objective of this essay is to analyse the extent of the victory of the United State in the Cold War in the light of the logical essence of such claims. There are great difficulties contained in the modus operandi ‘winning the Cold War’ (Cohen 1995). The foremost is uncertainty about the extent of the claim, as the mentions of Reagan and Bush suggest, since victory in 1989 implied something distinct from victory in 1992, when the USSR had disintegrated and Gorbachev had been dethroned (Philips 2001). The next and interrelated difficulty is ambiguity about the real description of the Cold War. ‘Winning the Cold War’ is a very debatable principle since it can be understood as a moral excuse for all the defence and foreign polic ies of the Reagan administration—for instance, military involvement in Nicaragua during Reagan’s term, a tactic which foresaw perhaps combating and winning a major war and unparalleled budgets for peacetime military (Painter 1999). The concept of ‘winning’ also seems to justify the rules of aiming for military supremacy and arbitrations from strength, which may be catastrophic as shown. Did the United States Really Win the Cold War? Before attempting to evaluate the influence of the Reagan regime, it has to be explained first what was involved in the end of the Cold War, by determining the major components in the strategy of Gorbachev after 1985 and the unforeseen results of the course of internal and external reform. The policy reforms of Gorbachev occurred in four major domains; in each instance the policy acquired impetus and became more revolutionary commencing around 1987 (Geoffrey 2008). Primarily, the Soviet administration commenced after 1985 to re form features of its military strategy viewed as particularly hostile by the West, and at the same time to alter its method of arms control (Suri 2002). Gorbachev embarked on reassessing military principle, pioneering the notion of ‘reasonable sufficiency at the nuclear level’ (Juviler & Kimura 2009, 139) which indicates that ‘lower nuclear weapons levels would be required’ (ibid, 139) and advancing toward ‘defensive defence at the conventional level’ (Juviler & Kimura 2009, 140), in an effort to suppress the apprehensions of the West about surprise assault. The large-scale change in arms control strategy was recommended by the spectacular suggestions formed at the Reykavik summit convention in 1986 and agreed upon during the 1987 Intermediate Nuclear Forces (INF) arbitrations, when the Soviet party suggested an extraordinary eagerness to agree on thorough on-site inspection and bigger reductions in its arsenal than those mandated of the United States (Lefler & Westad 2010). The address of Gorbachev at the 1988 United Nations, when he assured considerable unilateral cuts in Soviet arsenals and combatants in European Russia and East Germany, expressed the gravity of his determination to reduce armed forces (Juviler & Kimura 2009). Subsequently, Gorbachev indicated a reform in the ideological scope and proclaimed objectives of Soviet foreign policy, distancing from an idea of global class conflict toward a more broad-minded idea of peace and alliance. Propaganda about peace had contributed in Soviet policy beforehand,

Friday, November 15, 2019

Warhammer40k: The darkest millennium

Warhammer40k: The darkest millennium This is the 41st millenniuman age of wars. Since the God-Emperor of Mankind ended the Age of Strife and set up the Imperium of Man 10,000 years ago, his twenty Primarchs[L1] and sons started the Great Crusade to recapture every human colony which lost during the warp storm in the galaxy. As the banner of the Imperium was spreading fast, the best son of the EmperorWarmaster Horus, betrayed his own father shamefully. We call it the ‘Horus Heresy’ .Half of the Emperor’s Space Marine Legions converted to the worship of the four Chaos Gods. Though these rebels were ultimately defeated, the Emperor was critically wounded in the final battle with his traitor son Horus and survived on life support in a persistent vegetative state on the Golden Throne. In the absence of his guidance, the Imperium has to become a very brutal authoritarian regime. And now, the Imperium is simply fight for survival. Our story begins from 60 years ago. That time I was still served in the Imper ial Guard in the 101st Cadian legion, served for the God-Emperor of Mankind as a normal guardsman. And I knew a man whose name is Charles Morgan, an old friend and a great legend of the Imperium of Man Chapter 1: For the Emperor! The Far-East Segmentum[L2] of the Imperium System of Chris Chris No.1 West state A mouth after landing â€Å"We need backup! Backup!†A sergeant shouts loudly â€Å"There are too many of them! Retreat! Retreat!† He waves his chainsaw sword and cuts a head of an ork â€Å"Fall back Guards!†He shouts again. The lasgun[L3] in his hand keeps spraying deadly laser beams. â€Å"Sergeant Morgan?†A young soldier stands beside him and says â€Å"Sir! We’re running out of ammo!†The young soldier looks nervous â€Å"What we gonna do, sir! Charles looks at him, the young soldier had lost an eye in the battle before and his body armor has torn, blood on his face. He puts down the sword â€Å"I have no idea, just pray to the Emperor† He says. â€Å"Seriously, sir?† The young man says with fear on his face â€Å"But it has been three weeks since we were trapped here† Charles glances at him â€Å"Don’t worry son, our reinforcements will come soon, you must strengthen you faith guard and remember, you are not fighting for yourself or anything else, you are fighting for the emperor!†He turns around towards the young soldier â€Å"On your feet guard!† The soldier snaps to attention. â€Å"Who are you?†He asks loudly. â€Å"The man of Cadia!† The young man shouts. â€Å"What are you?†He asks again. â€Å"The Sledgehammer of the emperor and the cornerstone of the Imperium!†He cries loudly, with frenzy on his face. â€Å"Correct guard! Remember, we’re the army from the Eye of Terror[L4] and we have nothing to fear! Now dismiss!† â€Å"Yes, sir!†The young man quickly pick up his lasgun and gets into his position. Charles looks around ,they are in a small town in the west state of Chris No.1.Obviously orks have killed all the civilians before they came, he and his squad has been trapped here for three weeks, no backup, no fire support and no reinforcement. He knows that if there are still no backup or any supply, he and his men will soon be exhausted and they will finally become a big meal of these damn green hybrids. â€Å"Waaaaagh!!!† â€Å"Orks incoming!!!† A guard shouts. â€Å"Hold your position guards!†He says â€Å"In his name, attack!!!†He puts the orks into the sight of his lasgun again and pulls the trigger. â€Å"Boom!!!!†Suddenly, a big explosion happens in the centre of orks. â€Å"What the h†Then, a giant figure interrupts Charles, he looks up at the sky, and the sky turns into dark. â€Å"It’s the ‘Kingfisher ’!†A guard shouts excitedly. â€Å"Praise the God-Emperor† Charles whispers. Soon the giant figure shows itselfThe Imperial Luna class cruiser ‘Kingfisher ’. With the powerful canons on it, the orks are completely in a mess. â€Å"We made it! We made it!†Charles shouts excited â€Å"Here are our reinforcements!† â€Å"Yeah!!!!† The last ten guards burst into cheers. â€Å"All right guards!†Charles stands out from the bunker â€Å"Let’s fight back!†He shouts â€Å"Imperial Guard! Attack!† He holds his chainsaw sword and rushes towards the green sea in front of him â€Å"For the Emperor!!!†The sawtooth of high-speed rotation cuts a head of an ork easily, with blood splashing on his face. â€Å"For the Emperor!!!† So excitedly did the ten guards follow his step, hold their lasgun and shoot madly. A big shadow appears from the horizon, it’s the Leman Russ main Battle Tank, with 101st on its armor. The 400mm main gun can lacerate orks’ bodies easily, and three heavy bolters[L5] on it could destroy everything which dares to approach them. Then, another two Leman Russ Tanks appear. â€Å"It’s a tank squad!† Charles shouts excited. Then, more and more tanks appear and after these tanks, there are Armoured Fist Squads[L6], Veteran Squads and the best of all—the Storm Troopers, with Hellgun[L7] in their hands. â€Å"Goddamnedhumans!!!!† A roar comes with anger. â€Å"A Warboss!† Charles screamed â€Å"Attention guards!† Then a big self-made missile fires from the green sea. â€Å"BOOM!!!† The Leman Russ tank in the front was destroyed in a second. But obviously its’ rude behaviour attracts more and more attentions. Thousands of laser beams and bullets fly towards it. â€Å"Waaaagh!!!!† The ork Warboss covers its’ face with its’ big hand. â€Å"Iwillbe back!!!† Then it turns around and run away quickly. The rest of orks cannot keep fighting any more without their boss and the guards soon clear the area, send every ork to the hell. â€Å"Sergeant Charles Morgan!† A captain of The Storm Trooper walks towards him. â€Å"Sorry man, we’re late, the greenskins from north slowed us down.† â€Å"That’s OK, I’m already very glad that you come.† â€Å"So sergeant, get on the Chimera[L8] over there, let’s back to the ship, someone wants to see you.† â€Å"Someone? Who?† â€Å"A master from the Ordo Malleus[E9].† The captain says â€Å"Usually won’t be anything good you know.† â€Å"Yep, to tell you the truth, these greenskins are cuter than these judges.† â€Å"Oh, I agree with you on that, so good luck man, we have to go now.† Chapter 2: An impossible mission â€Å"Judge Johnson! I’m telling you that’s impossible!† At the bridge of the ‘Kingfisher’, Charles shouts loudly. â€Å"The Emperor needs you, sergeant!† A man with a powerful powered armor says. â€Å"If it is, your majesty† Charles says â€Å"The Emperor will never give us a suicide mission!† â€Å"No, he won’t indeed.† The judge says â€Å"Only if the Imperium is in great danger.† â€Å"Great danger? By who? These geenskins? You must be kidding me!† â€Å"And you should know that I’m from the Ordo Malleus not the Ordo Xenos, so I’m not in charge of the orks’ business.† â€Å"I know who you are, your majesty.† Charles says â€Å"You came for daemons, but have you even think about what kind of daemon will choose such a poor world?† â€Å"You mean Chris? She’s not poor in fact.† Johnson says. â€Å"Oh, that’s not what I heard of.† Says Charles. â€Å"Then what you think why you are here sergeant?† He asks â€Å"If she is just a normal world, why would the commanding room send you guys here?† â€Å"What?† â€Å"I mean it’s unnecessary to send a Cadian legion to a normal world, isn’t it?† â€Å"So Chris must be something wrong.† Says Charles. â€Å"And it must be something about Chaos!† Answers Johnson â€Å"Clever sergeant!† â€Å"So why don’t you find some Space Marines or Adeptus Sororitas[L10]?† Asks Charles. â€Å"Oh~you know what’s the meaning of ‘stalk’ sergeant? What I need isn’t a war machine, instead, I want a man who can use his brain.† Says the judge â€Å"I need a spy, not a super worrier, do you understand me sergeant?† He walks around Charles and says â€Å"And you are the man that I’m looking for.† â€Å"Yes, your majesty, as your wish.† Charles salutes to the judge. â€Å"Good sergeant, now come with me, you are not alone.† â€Å"You mean there is still some else will join the mission?† â€Å"You will see.† â€Å"What? You want me to work with these guys?† In the bar of the ship, there are seven men sitting in the corner of the bar. â€Å"Let me introduce them for you sergeant.† Says Johnson the judge â€Å"The tallest man over there is the notorious pirate‘rattlesnake’ and the pretty lady in front of you is the assassin from the Officio Assassinorum[L11] names Brambles, the beautiful lady on your right is Alyssa Linster from the Alaitoc[L12] of Eldar and the bald guy on you left is the famous mercenary from CatachanEugene and the last gentleman over there is brother O’stantintic from the Adeptus Mechanicus[L13]!† â€Å"A group of mobs.† Charles whispers. â€Å"Hey! You wanna cause troubles boy?† The bald guy shouts. â€Å"I’d love to, bastard!† Charles provokes. â€Å"Come boy! I killed thousands of men like you!† Eugene laughs â€Å"Useless guardsman!† Suddenly, Charles takes out his combat knife and put it to his neck â€Å"Say it again!† His shouts â€Å"Who is useless? Who!† â€Å"Easy sergeant.† Johnson appears â€Å"Impulsive young man.† He sighs â€Å"And you!† He suddenly point at Eugene â€Å"Shut up your mouth Eugene! We are a team now!† He looks around â€Å"I don’t want to see anything like this an more! Are you clear?† â€Å"As your wish, your majesty.† â€Å"You have three hours, see you at the bridge.† Says Johnson â€Å"Now dismiss!† â€Å"All right guys, our plan is† In the bridge of the ‘Kingfisher’, a group of men with different status and faith gathers together. â€Å"So that is our plan, you get it?† Johnson says â€Å"Captain Wolf of the Imperial Navy will drop us in the north pole of Chris No.1, there is an ancient temple and we’re gonna stalk there to find out what the heretics are doing there, and then put them and their business into hell! And during the mission the ‘Kingfisher’ will be always above us! Are you clear?† â€Å"You got it!† â€Å"What about you, Sergeant Morgan?† â€Å"I’m fine, sir!† â€Å"All right guys, from now, forget who you really are, remember, you are just like ‘them’!† â€Å"No problem, sir!† â€Å"All right, the Emperor protect!† Johnson prays. â€Å"The Emperor protect!!!† â€Å"Let’s move out!† -Charming Lee See you next season! [L1]The creatures of the Emperor, twenty powerful warriors, with the Emperor’s gene. [L2]Province that cross the stars. [L3]A kind of laser gun. [L4]Once the Eldars’ home, now is the biggest exit of the warp, demons from warp usually come out from it. [L5]A kind of gun that fires a kind of bullet that like a tiny missile. [L6]A kind of squad that is consist of a Chimera and a guard squad. [L7]A kind of laser gun, more powerful than lasgun and more expensive than lasgun. [L8]A kind of armoured vehicles. [E9]One of the Inquisitions. The Imperium has three Inquisitions—Ordo Malleus for the daemons from wrap, Ordo Hereticus for the traitors and the Ordo Xenos for the aliens. [L10]Sisters of Battle, belongs to the Ordo Hereticus. [L11]A place that trains assassins for the Imperium. [L12]One of the tribes of the Eldar. [L13]A religion of the Imperium, they believe that machine has spirit and they controlled every factory and school in the Imperium.

Tuesday, November 12, 2019

Friday Night Lights Essays -- Movie Film Football Essays

Friday Night Lights   Ã‚  Ã‚  Ã‚  Ã‚  Is High School football a sport, or is it more than that to some people? Recent newspaper headlines include such items as coaches abusing student athletes; fathers of athletes murdering coaches, and mother’s disabilitating cheerleading candidates to assure their daughters make the cheerleading team. In Odessa, Texas high school football is a major contributor to the society of a small town in Texas society. Every Friday night, 50,000 people fill the stadium to see high school students put their lives on the line to win a football game. H. G. Bissinger writes a novel called Friday Night Lights, about a year in 1988 where High School players prepare and play on the High School team, and what an impact they have on a small city in Texas.   Ã‚  Ã‚  Ã‚  Ã‚  The novel begins with preseason football in the heat of a Texas summer. The players and coaches practice over 4 hours a day in 100-degree weather. The media is affecting every player pushing for a state championship and college scouts at every practice. A star player named Boobie Miles is in the spotlight and is expected to attend and earn a scholarship to a large state college. The community cannot wait for the season to start to see the greatest team in Texas history, continue the winning tradition of the Permian Panthers. In one of the first games, Boobie Miles sustains a serious injury and will likely play again. Coach Gary Gaines, the head coach, had almost every play setup up for Boobie and will have ...

Sunday, November 10, 2019

Psychologists & prejudice Essay

According to Dollards et al (1939) frustration-aggression hypothesis aggression that cannot be expressed directly at the source of frustration can be displaced unto a ‘representation’ of the source (scapegoat), leading to bias and prejudice. Unlike the previous cases which have their origins in social learning or social identity this form of prejudice is borne out of the frictional component of social interaction. A ‘solution’ is therefore to reduce this friction as much as possible. The apartheid era in South Africa did recognise the problem of ‘cultural friction’ and sought to address it by separating black from white. However, the separation was not fair favouring white (supremacy) over black. This in effect only amounted to replacing one source of friction and frustration with another. Typically, social frustrations are linked to exogenous economic conditions where the contrast between the rich and poor is clearly sharpened. The challenge for any government to implement a solution to such frustrations may be simply be too difficult, or not at all practical. Germany in the late 1930’s and early forties provides a good example of national frustration followed by an explosion of national prejudice and aggression. The application of the ‘solution’ shaped the history of the 20th century. By understanding the origin and causes of prejudice, psychologists are able to propose methods and conditions that can lead to a reduction of prejudice. However, economic factors, social learning, and identity beliefs based on religion or culture may mean that any attempt to remove prejudice from ‘free’ society will be met with limited success.

Friday, November 8, 2019

The Many Meanings of Quarter

The Many Meanings of Quarter The Many Meanings of Quarter The Many Meanings of Quarter By Mark Nichol The word quarter has numerous senses as a noun, verb, and adjective, is the basis of several words beginning with quarter, and shares an origin with quart. Quart and quarter come from Latin by way of French; in Latin, quartus means â€Å"the fourth†; it is cognate with four. Quart came to mean â€Å"one-fourth of a gallon,† while quarter refers to one of four (usually) equal parts of a whole. Quarter often pertains, with no further description, to one-fourth of a year, often in business and especially financial contexts but also in terms of one of four segments of a school year, or to one of four periods of equal length that together constitute the duration of an athletic competition or other game. The word also refers to a compass point or direction other than north, south, east, or west or to one-fourth of the horizon or the area beneath it. In addition, it may apply to a district within a municipality or to the people living there, though the term is not precise; such a quarter may be much larger or, more commonly, much smaller than one-fourth of the city or town’s area. Quarters, the plural form, pertains to one’s living accommodations, to an assigned post or station, or to assembly of a ship’s crew. Speaking of ships, either side of the stern, or rear, of a ship is called a quarter, and the deck at the stern of a ship is called the quarterdeck. Another term pertaining to maritime vocabulary is quartermaster. One or more quartermasters traditionally assisted the master, or captain, of a ship (later an officer subordinate to the captain called the sailing master) in navigation; it remains a rating, or a designation delineating job responsibilities, in modern navies. (Among pirates during the Age of Sail, however, quartermaster was the title of a crew member second only to the captain in authority; often, both positions were filled by election.) Although these low-ranking but key naval officers also helped the master stow supplies and cargo to optimize smooth sailing, the application of the word to refer to an army officer responsible for disbursing clothing and supplies to troops seems to have developed independently, stemming from the title of a court official responsible for a monarch’s sleeping chamber. Quarter also describes 25 cents in US currency, especially a coin bearing that value. Terms derived from quarter are defined below: In football, a quarterback is positioned midway between the front line and the halfback, who is halfway between the line and the fullback. (The halfback and fullback positions were derived from similar positions in rugby, from which football originated, while the quarterback position was invented for football.) The noun quarterly, which refers to a publication produced four times a year, is derived from the adjective quarterly, which describes any occurrence of that frequency. A quarterstaff is a long stick used as a weapon; both competing explanations for the origin of the word (either it refers to the placement of one’s hands when wielding it or to quarter used to refer to a cut of lumber) lack authority. A quartet is a group of any four people or things, though the term usually pertains to a four-piece music ensemble. A quarto is a format for printing books or pamphlets in which eight pages are printed on one sheet of paper to produce four leaves with print on both sides; the term may also refer to the size of a publication (about as large as a magazine). Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the Vocabulary category, check our popular posts, or choose a related post below:12 Types of LanguageBody Parts as Tools of Measurement20 Criminal Terms You Should Know

Wednesday, November 6, 2019

the essay

the essay the essay Case Commentary 3 Scource: washingtonpost.com/business/on-small-business/obama-administration-again-delays-health-plan-flexibility-option-for-small-businesses/2014/03/05/238721f2-a48a-11e3-84d4-e59b1709222c_story.html Section 1: This article is about how the Obama administration is pushed back the option of choosing different coverage plans till 2015 for businesses. This delay has major impacts on small businesses. With the administration saying that this option of choosing different coverage plans for the employees of small businesses would be ready by the end of this year it hurts the small companies. Because this option of choosing different types of health plans have only been available to large corporations and small businesses have one health insurance plan with several administration difficulties. Section 2a: This is a moral issue because they are going back on their word. They have stated over and over again how this option of choosing health care plans for small business employees would be available at the end of this year and it isn’t. They keep pushing back the date and it is affecting businesses. Section 2b: The correlation of the moral problem to business is that legislators are manipulating this process. They are the ones that keep pushing back the dates that this feature will be open to small businesses. The legislation keeps telling them one date and pushing them back. It is making it hard for people that have small businesses and The Essay The Essay The first thing i noticed aout this book that really disturbed and upset me was the tension and difference between the Pashtuns and the Hazzaras. This theme was an important one because it contributed to the injustice brought upon Hassan on several occasions throughout the novel. One example is that Hassan is a household servant for Amir and Baba, simple because he was born Hazzara, which is of a lower class than the Pashtuns. Another example is the way that Assef treats Hassan. Assef treats Hassan in such a horrioble digrading manner not only because he is a sociopath but also because Hassan is a Hazzara, and so Assef sees Hassan as someone who is below him and therefore is considered trash compared to himself. It amazed me that people could be so degrading of one another and that they could simply ignore another right to free will and free speech. Segregation of such a degree is not common in our society and so it amazed me that things could be this intense in other countries . Another thing i noticed and was intrigued by was the relationship between Amir and Baba. From the beggining i could tell that the relationship was going to be strained and that that would be a large part of the conflict in the book. Although Amir did not always feel it, Baba was quite an amazing man whom i was quite impressed by. He did all the things people said he could not do. Though he had no training as an architect, he designed and built an orphanage. Though people said he had no business sense, he became one of the most successful businessmen in the city. Though nobody thought he would marry well because he wasn’t from a prominent family, he married Amir’s mother, Sofia Akrami, a beautiful, intelligent woman who came from a royal bloodline. I could completley understand why Amir looked up to Baba so much and why he craved his love. I could relate to this theme very well because i was raised by my father and i remember when i was younger how i looked up to him and how i thought that he was capable of anything, that he was the strongest person aloive and that he was fantastic. My relationship with my father had a huge impact on my childhood and on the kind of person i am today. By the end of Baba’s life, he and Amir pretty much reunited and so i was very happy to see that. Something i found ironic about the book was how prevalent American culture was in the country during

Sunday, November 3, 2019

Effects of alum sludge and its application to farmland Coursework

Effects of alum sludge and its application to farmland - Coursework Example A comprehensive research has been conducted to identify and measure the impact of alum sludge on farmlands and critically evaluate the beneficial uses of this element, so that they are used after considering all costs and benefits associated with its adoption. Additionally, the literature material that I have selected to make part of my research studies has been discussed in detail to justify their relevance and significance for reaching a suitable conclusion. Moreover, this paper entails the practical application and effectiveness of alum sludge that is being used for various diversified purposes in real world. This report highlights implications of presence of alum sludge with regards to pH value (acidity or alkalinity) of soil, forest trees and effective growth of plants. Finally, a concrete conclusion has been drawn at the end of this report to summarize the findings of entire research. Literature review I have mainly included 3 scholarly resources in my research to provide adequ ate reading material, research findings and strong discussions to enable me to reach a rational conclusion for my study. The first study was carried out by Rengasamy, Oades and Hancock in 1980 whereby they studied pros and cons of usage of alum sludge and concluded that it must be mixed in soils since it provides a strong structure and nourishment for plants. However, they suggested that conclusions are still dubious and require further research and verification at rates of the order of 2 t ha?1 (Rengasamy, Oades & Hancock, 1980). Next literature piece I have selected for my research is a study conducted with focus on adsorption capacity of alum sludge. This research revealed that alum sludge is highly useful for eradication of phosphate from wastewater due to its adsorbent characteristics. This article noted that alum sludge has been frequently questioned in various previous researches for its abilities and success rates when being used for adsorption process. The authors examined effects of pH value of soil on adsorption patterns exhibited by alum sludge and concluded that the phosphorus is highly susceptible to adsorption in acidic environment which have a lower pH as compared to more alkaline composition with higher pH strength. This article has also presented results of other similar studies (Yang et al, 2006). The final study pertains to features of dried alum and its effects on different subjects in different conditions. It shows how alum acted as a liming catalyst in enabling improvement and nourishing of potting media. This study gives me an entirely distinct viewpoint since it suggests that the growth of plants is adversely affected due to presence of alum, causing adsorption and scarcity of phosphorous in fertilizers which are intended to provide cultivation support for soil plants. Authors also are of opinion that alum sludge, when sprayed on deciduous and coniferous forest lands, increases soil pH but has no positive effect on growth of trees. Nev ertheless, they ensure through their findings that sludge is harm-free and does not contain any toxic effects (Bugbee, et al., 1985). Research Methods I adopted a skeptical approach to conduct my research, covering all areas comprehensively and thoroughly. I have selected the 3 sources after careful consideration since they all have worked on mutually exclusive issues pertaining to usage of alum sludge and also have given varying conclusions and outcomes of their findings. My research procedures began with verifying the results

Friday, November 1, 2019

Essential for health and human service professionals Essay

Essential for health and human service professionals - Essay Example Patient care needs to be holistic for effective recovery and is accomplished through inter-professional practice whereby each professional learns from the others while on the other hand the others learn from him/her. This essay is a critique of the significance for health and human service professionals to understand the roles of other disciplines to enable an interdisciplinary approach to the design and provision of quality care and service. It illustrates how consumers, professionals, health and human service agencies, and government interact to plan and deliver health and human services. Healthcare professionals interact to combine the various skills they possess for the purpose of accomplishing the desired completeness for provision of quality healthcare services. Jones & Creedy (2009) observe that the reason why there are variations in the knowledge that health professionals possess is the fact that no single person can have all the skills required for the provision of healthcare services. It might take an extremely long period to complete all the courses involved in the healthcare field. The reason for dividing it in to smaller units and educating different experts in each unit is therefore justified. All the units are focused on maintenance of good health amongst the public. The professionals working in the various healthcare fields such as nurses, physicians, pharmacists and dentists among others are therefore integral components of the healthcare system. Competition between any of the professionals would be meaningless especially due to the fact that their tas ks are not similar but they have to be accomplished in order for the organizations offering healthcare services to accomplish their goals (Jessup 2007). An example of an important collaboration in healthcare for the safety of patients is the relationship between a physician, patient and a pharmacist. After a physician recommends medication to a patient, it is

Wednesday, October 30, 2019

Answer the Questions Assignment Example | Topics and Well Written Essays - 500 words

Answer the Questions - Assignment Example Random error occurs within the experiment itself. Bias is systematic errors in an epidemiologic study that brings an incorrect estimate of the connection between exposures and outcomes. Bias can be divided into categories that is the selection, and information bias. Selection bias occurs when selection into a study gives results that are different from what is expected if the entire population was involved (McDaniel and Roger, Pp 15). If an individual involves the whole population and collects accurate data, then an individual could compute the correct association. If sampling is not represented by outcome distribution of the whole population, the measures of connection will be biased. A typical example is a jar filled with marbles of 500 red and 500 blue that are mixed randomly. If a person pulls out 50 at random, he is likely to get 25 red and 25 blue. It is also possible to get 27 red and 23 or 29 blue and 21 red. An individual can also get 40 red or 10 blue, which is highly unlikely because each is likely to be proportioned (McDaniel and Roger, Pp 35). This is a form of random error. Systematic error might occur when the blue marbles are near the top, and the reds are at the bottom. When an individual pulls from the top, he is likely to get 37 blues and 13 red because an individual is not getting a sample that represent the whole jar. Behaviour targeting is the act of targeting users based on their behaviour of using the internet. This behaviour is used to target online ads, but the techniques can also be used to target products. Behavioural targeting is used to target the people that matter most. Behaviour targeting only needs to give the audience the right information and the message they need. It divides users according to the content they watch on the sites (McDaniel and Roger, Pp 56). They are also targeted with a message that is appropriate to that segment. Behaviour targeting is deployed in two ways, which are on-site and network targeting.

Monday, October 28, 2019

‘Of Mice and Men’ by John Steinbeck Essay Example for Free

‘Of Mice and Men’ by John Steinbeck Essay ‘Of Mice and Men’ is written by John Steinbeck. The novel is set in the 1930s during the great depression in California. The two protagonist characters, George and Lennie are farm workers who have a dream of one-day owning their own ranch. They find work in a ranch near Soledad, after escaping from Weed because of George’s incident. They are met by different characters on the farm that all have a dream. To be lonely means to lack friends or companionship and to feel isolated. Most of the characters are lonely and the only thing that keeps them alive is their dreams. Some of the loneliest characters they meet are Candy, an old man with only one hand, Crooks, a black cripple and Curley’s Wife, a woman who has no identity, she is lonely even though she is married. Although they are all on the ranch together, they are lonely because of who they are and their history. ‘Of Mice and Men’ is an emotional story with many different themes and characters. Steinbeck presents Curley’s wife as the only women in the ranch and because she doesn’t have a name it shows that she is not important and she is someone’s belonging. The first time you hear about Curley’s wife is when candy describes her to George. Candy uses expression such as â€Å"she got the eye† and goes on to describe her as looking at other man because of this they call her a â€Å"tart†. Through Candy’s words, we could develop an initial perception of Curley’s wife as Flirty and even promiscuous. This manipulates us by leading us into having a negative view of her. Her first appearance in the Novel focuses on her appearance. The way she acts, the way she looks and the way she speaks with others. The first sentence about her was â€Å"the rectangle of sunshine in the doorway cut off† this shows how she stands there to get attention and get noticed by the ranchers. This make us think as a reader in other way she stood in that certain place because she knows that they will look at her. Her physical appearance of â€Å"full†, â€Å"rough lips† and â€Å"wide-spaced eyes†,† Heavily made up† and â€Å"her fingernails were red† this shows how see got the natural shape on an actor. The â€Å"heavily made up† this shows that she want to make herself look attractive so the ranchers will look at her and feel love in her. The colour â€Å"red† shows that it’s a symbol of danger and on the other side the thick bright colours stands out from other things so this can make herself get noticed by others that is all she wanted. George seems to believe Candy he says to Lennie â€Å"don’t you even take a look at that bitch† this shows the feelings that George got towards Curley’s wife. She is lonely â€Å"stands there looking in† which shows she nothing to do and because of her loneliness she wanted to be loved by others so she acts like she is flirting. They say she is a â€Å"flirty† but it is the only way she knows how to get attention.

Saturday, October 26, 2019

Taming of the Shrew: Male Domination Essay -- English Literature Essay

Taming of the Shrew: Male Domination The Taming of the Shrew, by William Shakespeare, deals with marriage. The ideas explored are primarily shown through the characters of Petruchio and Katharina. We are introduced to the trials and tribulation's which present themselves in their everyday lives. The characters bring up a traditional concept of male domination. Through the play we see the need for domination through Petruchio, and the methods he uses to dominate. While these ideas of male domination have remained a constant throughout the years, however recently there has been a change toward equality. Males continually want to be the best, being a distinct priority in their lives. Knowing that they are the best acts as a control valve in their life. This is best demonstrated in our own society through sports. Men trained to be brutal "killers." When a sports career is over men are left with a void to vent frustration. This characteristic of today's society can also be seen in Shakespeare's time in the sport of falconing. Falconry is the sport of taming a wild falcon. The falcon's spirit has to be broken before the taming can occur. After the spirit is broken, the animal can be tamed. Men's training in and enjoyment of falconry connects to their desire for dominance in a human relationship. This type of domination easily relates to spousal relationships. If a wife acts disobediently and like a shrew then a need for "taming" can evolve. William Whately, author of A Bride-Bush, justifies the occasions that a husband can use violence against his wife. "But yet if a wife will put upon herself even servile conditions, if she will abase herself foolish, childish, slavish behavior, I see why the rod or staff or wand should not be for the fool's back in this case also. (Whately, 224)" Acting in "foolish, childish, slavish" behavior permits the husband to teach the wife wrongful doing and therefore taming her not to be a shrew. This circumstance relates to that of a parent spanking a child when discipline is n eeded. The point is to teach not to do wrongful things. Men revert back to their need to be the best, and to dominate in a spousal relationship fills that void. Petruchio tames Katharina on several occasions. The first taming scene is during Petruchio and Katharina's wedding. Petruchio shows up in "a new hat and an old jerkin; a pair of old breeche... ...eir husband, and because of this domestic violence is taken more seriously. The ideals represented in Taming of the Shrew are out dated. We, as Americans, have come towards a concept of equality in relationships. Male dominant relationships were common thought out the forties and fifties in the United States. Women were deemed as housewives, whose job was to clean and have dinner ready for their husband's return from work. Imagining women in that type of status is difficult to do in society. Families are not a place for a tyranny. Families are a source of love, not a place to dominate through order. Two people are certainly collectively smarter than one person. Male dominating treatment towards women is hard to comprehend. If one looks back on the stereotypical relationships of our grandparents during the forties and fifties, the many changes with today's generation easily juxtapose. We see women with high paying jobs and powerful positions in life. Single women raising families have become a recent trend. A sense of how far we as a society have come since Shakespeare's time to today verifies that male domination is dying out. We as a society have shifted towards equality.